August 13, 2025/
Last month, my family finally pulled off something we’d talked about for years: a real backpacking trip with all three...
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August 21, 2025/
2025 is here, and marketing looks different than it did even a year ago. Google changed the rules, customers got...
December 18, 2025/
By Renee C. Gray | Hardware Store Marketing Experts (HSME) If marketing feels harder than it used to, it’s not...
July 29, 2026/
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Ask anyone who grew up in a small town what holds it together, and sooner or later they’ll mention the...
July 31, 2026/
Your customers walk through your digital doorway long before your front door. Here's how to make your online presence as...
August 2, 2026/
A century-old True Value in Eugene, Oregon shows what actually keeps an independent hardware store alive: its people, its service,...
August 3, 2026/
Costco turned a receipt check into a memory and Trader Joe's made shopping a game. Here's how your hardware store...
August 5, 2026/
People used to turn to Pinterest for inspiration; now they ask AI. What that shift means for how customers discover...
August 7, 2026/
AI tools now hand customers one answer instead of ten links. Here's what that shift means for how your hardware...
August 26, 2026/
True Value's motorsports heritage returns as IROC crowns a 2026 champion — and the old guard proves it still has...
August 28, 2026/
Your co-op's flyer and rewards program cover products and prices. Here's what they can't do, and why your hardware store's...
August 28, 2026/
Signing customers up for a loyalty program isn't the finish line. Here's what to actually do with the data once...
August 28, 2026/
You can't always beat a big box on price or selection, and you don't need to. Here's the real competitive...
August 28, 2026/
When a hardware store owner says "I need more customers," acquisition is only part of the answer. Here's what to...
August 28, 2026/
A marketing plan isn't a list of channels like Facebook, email, and SEO. Here's what actually separates a store with...
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