Hardware and Heart

Conversations that celebrate the people, passion, and purpose behind local hardware stores

At Hardware and Heart, we shine a light on the stories that make this industry special. Hosted by Renee C. Gray, founder of Hardware Store Marketing Experts, each episode digs into what really keeps this industry strong — community, relationships, and resilience.

You’ll hear from hardware store owners, vendors, and industry partners who’ve built something lasting. Together, we’ll explore what’s working in marketing today, lessons learned along the way, and how independent stores and suppliers can continue to thrive in a changing world.

Because at the end of the day, it’s not just about tools and transactions — it’s about people, purpose, and heart.

What You’ll Hear

Real stories from hardware store owners, vendors, and co-op leaders
Marketing made simple — practical ways to reach more customers without losing your local touch
Industry insights from decades in the field — from co-op programs to local event wins
Partnerships that matter — how vendors and retailers work together to serve communities better
Resilience and leadership — how this industry adapts, rebuilds, and keeps showing up

Why We Created Hardware and Heart

After more than 25 years working alongside independent hardware stores, wholesalers, and vendors, Renee wanted to create a space to share their stories — the real, unpolished moments that show why this business still matters. This podcast celebrates the heart behind the hardware — the families, teams, suppliers, and customers who make this industry feel like home.