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The 10-Minute Marketing Tune-Up for Hardware Stores
The 10-Minute Marketing Tune-Up for Hardware Stores
Brought to you by Hardware Store Marketing Experts (HSME)
A quick, practical checklist to make sure your hardware store shows up online — and brings more customers through your doors.
1. Is Your Website Built to Convert Browsers Into Buyers?
Use this checklist to ensure your website is working for you:
Your phone number is easy to find on every page (header or footer)
- You use authentic photos of your store, team, and community — not stock images
- Every page includes a clear call-to-action (“Shop Now,” “Call Today,” “Get Directions”)
- The site loads quickly and is mobile-friendly
- Customers can reach you easily (call, chat, or text)
- Key departments have their own pages (Paint, Grills, Outdoor Power, etc.)
2. Can Customers Easily Find You Online?
Make sure your local visibility is strong:
- Your store appears in Google’s map results for “hardware store near me”
- Google Business Profile is fully updated (hours, categories, services, description)
- New photos have been added to your Google listing in the past month
- Business name, address, and phone number (NAP) are consistent everywhere online
- You receive new Google reviews regularly — and respond to them
- You post updates or promotions on your Google Business Profile at least once a month
3. Are You Connecting With Customers on Social Media?
Check your ongoing engagement:
- You post to Facebook or Instagram at least weekly
- Posts feature real people and real projects from your store
- Followers are aware of events, sales, and special offers
- Your About section is up to date
- You respond promptly to comments and messages
4. Are You Staying in Touch With Your Customer List?
Stay top-of-mind with targeted communication:
- You have an up-to-date email list of customers and loyalty members
- You’ve sent an email in the past month
- Emails drive traffic back to your store or website
- Your website includes a simple place to sign up for updates or offers
5. Is Your Reputation Helping Your Store Stand Out?
Strengthen trust and credibility:
- You have a system to encourage happy customers to leave reviews
- You respond quickly and kindly to all reviews
- Your in-store team helps encourage reviews (such as via QR codes at checkout or delivery)
Schedule a Free Strategy Session to find out where your store’s online presence can work harder.
*Serving independent True Value, Ace, Do it Best, and Orgill retailers nationwide; based in Arizona.*<
Hardware Store Marketing Experts (HSME)
Nationwide Service | Based in Arizona
📧 info@hsme.co
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